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對公司進行全面了解，包含市場分析、運營策略以及公司最高領導人所反映的想法，這都是濟南標識制作設計開發的重要依據和基礎，強調標識的視覺性，充分展現公司的形象風貌。標識設計不僅僅是一個圖形和文字的聯系，它必需依據公司的職業構造,公司的性質、運營理念并充分考慮標識所適用的對象和環境，為公司制定規范的視覺符號。
The company's comprehensive understanding, including reflected market analysis, operation strategy and the top leaders of the idea, which is an important basis and foundation of Ji'nan logo production design and development, emphasizing visual identification, fully demonstrated the company's image style. Logo design is not only a graphic and text links, it must be based on occupation structure of the company, the company operating philosophy nature, and fully consider the object identified by the application and the environment, making the visual symbol specification for the company.
依據企業詳細情況，進行濟南標識制作草圖創作階段。標識的草圖是把創作思想活動更詳細化的一個重要階段，依據標識設計的辨認性、傳達性、審美性、順應性、時期性等準則，進行創意與發揮。標識設計草圖最好從具象表現、籠統表現、文字表現、綜合表現等各種思緒中畫出大量草圖，然后從中挑選、深化，不要將自己的設計思緒局限于某一種表現手打中。
According to the details of the enterprise, the creation stage of Ji'nan logo production sketch. The sketch of the logo is an important stage in the process of creating a more detailed thinking activity, based on the identification, communication, aesthetic, compliance, and the time of the logo design. Draw a large number of sketches of logo design sketch from the concrete manifestation, the best general performance, writing performance, comprehensive performance of various thoughts, and then to choose from, deepen, design their own thoughts should not be confined to a certain kind of performance hand hit.
依據規劃的實際情況，對確定規劃方案的樣稿進行顏色調用，通常可采用單色，也可以運用套印，但通常不能超過三色以上。因為標識的顏色也是一個公司或一個產品的規范色和形象色，必須要注意顏色的純度和色度，所運用顏色既要能直觀反應公司和產品的性質，又要有異乎尋常的識別性。
Based on the actual situation of planning, planning to determine the sample color calls, usually monochromatic, can also use the overprint, but usually not more than three or more. Because color is a company or a product specification of color and image color, must pay attention to the purity and color, the color of which can directly reflect the properties of the company and products, but also the recognition of unusual.
濟南標識制作設計完成以后，憑借設計者的專業直覺，最后對標識圖形的視覺調整也是十分關鍵的，目的是為獲得視覺上的調和和對比，使標識更精密、更完美。
Ji'nan logo design is completed, with professional designers at the end of intuition, logo graphic visual adjustment is very important. The purpose is to obtain the visual harmony and contrast, the identification of more sophisticated, more perfect.