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廣告牌現已步入了繁榮發展的開展期，經過很多引入新技能、新材料、新設備使得傳統的戶外媒體光鮮形象示人，同時戶外新媒體的很多出現也拓荒了寬廣的商場藍海，傳統濟南大型廣告牌卻面對著生存發展的威脅：
Billboard has entered a booming development period, after a lot of new skills, new materials and new equipment makes the traditional outdoor media glamorous image of the show, and a lot of new outdoor media also pioneers broad market blue ocean, the traditional Ji'nan large billboards are facing the threat of survival and development:
1、戶外新媒體的威脅
1, the threat of new outdoor media
樓宇電視、車載電視等一批新媒體的崛起憑仗聲光電的多媒體和新奇性特性，更容易吸收受眾。各類戶外新媒體紛繁開掘市場空白、發明經濟新增長點后不忘穩步進行媒體擴張和晉級，這在一方面擠壓了傳統戶外媒體的市場。
The characteristics of multimedia and novelty TV, mobile TV and a number of new media with the rise of sound and light, more easily absorb the audience. All kinds of outdoor new media and dig the market gaps, the invention of a new economic growth point does not forget after steady media expansion and promotion, which squeezed traditional outdoor media market on the one hand.
2、個人文娛設備的威脅
2, the threat of personal entertainment equipment
本來吸引戶外受眾無聊時刻注意力的戶外媒體，面對著比如手機、MP4等個人文娛設備的注意力爭奪。畢竟無聊時上網、打游戲、看電影要比看單調的戶外廣告牌要招引受眾。
Would have attracted the attention of the outdoor media, such as mobile phones, MP4 and other personal entertainment equipment attention competition. After all, when the Internet, boring playing games, watching movies to outdoor billboards to attract the audience than watching the monotonous.
3、城市環境管理方面的威脅
3, the threat of urban environmental management
濟南大型廣告牌處在紊亂不堪的市場環境中，眾多戶外廣告是與城市景觀的塑造站在了對立面，一批急功近利的戶外廣告公司只注重短期效益，與市民、政府的關系并不融洽，導致政府會不定期地整改傳統戶外廣告市場，這自然增加了傳統戶外廣告投放的風險系數。
Ji'nan large billboards in the cluttered environment, many outdoor advertising is building and landscape of the city stood in opposition, a number of quick Outdoor Advertising Company focusing on short-term benefits, the relationship between government and the public, is not harmonious, cause the government will not regularly rectification of the traditional outdoor advertising market, which naturally increased the risk coefficient the traditional outdoor advertising.
4、傳統媒體的威脅
4, the threat of traditional media
長時間以來傳統媒體較之戶外媒體成本高出很多，并且報刊、電視等廣告的接納場所通常因為與花費場所脫離，不能帶動沖動型花費。根據這些優勢，戶外廣告對很多品牌有天生的吸引力。但隨著網絡通信技能的開展，傳統媒體經過與電腦、手機設備的接駁，使得室內花費成為可能，戶外廣告的有些優勢被逐漸削弱。
For a long time the traditional media is much higher than the cost of outdoor media, and newspapers, television and other places of acceptance of advertising often because of spending places out of the place, can not drive impulse spending. According to these advantages, outdoor advertising has a natural appeal to a lot of brands. However, with the development of network communication skills, the traditional media through the computer, mobile phone equipment connection, making the indoor cost has become possible, some of the advantages of outdoor advertising is gradually weakened.
濟南大型廣告牌面臨以上市場威脅，短期內依然能夠依賴資源的獨占性與稀缺性，從事簡單的媒體建立來生存，但面臨資源并購的風潮，只有加快本身進化水平才是長期生存之道。
Ji'nan large billboards facing the above market threat, the short term is still able to monopolize and scarcity of resource dependent, established to survive in simple media, but resources facing the wave of mergers and acquisitions, only to speed up the evolution itself is the level of long-term survival.